Many travel brands have trumpeted how a stronger U.S. dollar over the past year has been advantageous for Americans looking to travel to places such as the UK or other European destinations where the exchange rate has been more unfavorable in recent years.
But it seems like many U.S. travelers haven’t received that message — or don’t care.
Earlier this month, we asked U.S. adults through Google Consumer Surveys: Does the strength of the U.S. dollar compared to other currencies impact how you travel?
The results don’t point to “yes:” More than 36 percent of respondents said that a strong U.S. dollar has “little to no impact on my travel decisions.”
Nearly 10 percent, however, said that “exchange rates strongly influence my travels.”
In general, the majority of respondents weren’t keen on or aren’t able to travel abroad as more than 54 percent said: “I have no immediate plans to travel abroad.”
The euro and pound sterling, for example, are the closest in value they’ve been to the dollar in many years — nearly three decades in the case of the Great Britain Pound thanks to Brexit.
As of June 19, one U.S. dollar was worth 0.9 euro and in the UK it’s about one dollar to 0.79 pounds.
The survey, which is Skift’s latest in our Travel Habits of Americans series, shows that Americans are probably more concerned about other factors about traveling abroad, such as terrorism and vacation time, than they are with how far their dollars go.
It appears that many international travelers aren’t let the relatively pricey impact of the strong dollar dissuade them from visiting the U.S. Data show that visitors arriving from Canada, Mexico and other overseas destinations spent at a record high so far this year, and spending was up more than $1 billion year-over-year for the January to February period alone.
This is the first time a Skift survey posed this particular question, “Does the strength of the U.S. dollar compared to other…