The coffee giant is ending its experiment with retail outlets for Evolution Fresh, but it plans to continue bottling and selling packaged juices under that brand.
Starbucks is closing the remaining two Evolution Fresh stores, though the company will continue to produce the packaged juices sold under that brand name.
The Evolution Fresh location on Seattle’s Pine Street will close March 3, while the one in University Village will close at the end of June.
The decision to close the stores “will allow Evolution Fresh to sharpen its strategic focus on the most successful, dynamic segement of the Evolution Fresh business, our ready-to-drink juice business,” Starbucks said in a statement.
Evolution Fresh packaged juices will continue to be sold at Starbucks and grocery stores.
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The coffee giant bought juice company Evolution Fresh in 2011 for $30 million, intending to rolll out the juices in its coffeeshops nationwide and to include them in new Evolution Fresh stores.
The company opened four such stores in 2012, in Bellevue, downtown Seattle, San Francisco, and in Seattle’s University Village. The stores served juices and smoothies as well as prepared foods including salads, grain-based bowls and soups.
Starbucks closed the San Francisco location in 2015 and the Bellevue location last September.
Evolution Fresh is not the first…