Pet Industry’s Most Comprehensive Consumer Research Study Released, Finding Millennials as Primary Pet-Owning Demographic

Highlights from the latest Survey show pet ownership is up; 68 percent of American households now own a pet, accounting for 84.6 million pet-owning households, up from 79.7 million pet-owning households in 2015.

Bob Vetere, President and CEO of the American Pet Products Association (APPA), announced at Global Pet Expo, an annual trade show presented by APPA and Pet Industry Distributors Association (PIDA), new findings from APPA’s 2017-2018 National Pet Owners Survey. Highlights from the latest Survey show pet ownership is up; 68 percent of American households now own a pet, accounting for 84.6 million pet-owning households, up from 79.7 million pet-owning households in 2015.

Pet ownership, in general, is up and The Survey shows a new generation of pet owners contributing to that growth. Gen Y/millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners.

“Millennials may be the largest generation segment of pet owners in general, but they also account for more than half of reptile, small animal and saltwater fish owners,” said Vetere. “This is a very passionate, active and connected group, and it’s been very exciting to see the ways in which our industry is working to meet the demands of this powerful demographic.”

New data from the 2017-2018 APPA National Pet Owners Survey also reveals insight into how pet owners feel about their pets. Here are some of the key personal statements:


  •     85% of owners believe pets are a good source of affection
  •     82% agree that interacting with a pet can help them relax
  •     81% are aware that owning a pet can be beneficial to their own health
  •     81% feel unconditional love for their pet

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