OTA Audit Finds More Websites Than Ever are Trustworthy; Increasing Disparity Between Those That Do and Don’t Take Trust Seriously

Online Trust Alliance

The OTA Trust Audit & Honor Roll underscores the urgency to embrace responsible security and privacy practices. Failure risks a long-term impact to the Internet.

The Online Trust Alliance (OTA), an Internet Society initiative with the mission to promote best practices for online trust, announced today the results of its 2017 Online Trust Audit & Honor Roll – the de facto standard for recognizing excellence in online consumer protection, data security and responsible privacy practices.

“Data is the ‘oil’ of the Internet economy. It is fueling innovation, growth and revenue. At the same time, if abused there is a risk of data spills, negatively impacting user expectations and ultimately the Internet at-large,” said OTA Founder and Chairman Emeritus, Craig Spiezle. “The OTA Trust Audit & Honor Roll underscores the urgency to embrace responsible security and privacy practices. Failure risks a long-term impact to the Internet.”

OTA’s ninth annual Online Trust Audit & Honor Roll analyzed more than 1,000 consumer-facing websites for their website and email security and privacy practices. The Audit revealed that 52 percent of analyzed websites qualified for the Honor Roll, a five percent improvement over 2016. However, OTA also observed the emergence of an alarming three-year trend: sites either qualify for the Honor Roll or fail the Audit. In other words, sites increasingly either take privacy and security seriously and do well in the Audit, or lag the industry significantly in one or more critical areas. The complete 2017 Online Trust Audit & Honor Roll report is at https://otalliance.org/TrustAudit.

The consumer services category scored the highest with 76 percent earning an Honor…

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