Oscar-nominated animation: An Academy member weighs in on the film’s campaigns

Oscars Sunday is almost here, and with it comes that time of year that has actors and directors returning to talk shows and press tours to plug last year’s movies, stylists scrambling to find the dress that will make their client stand out (but not too much), and “for your consideration” ads adorning every Hollywood street corner.

But how much impact does the often grueling and costly awards season campaigning actually have on how members of the Academy of Motion Pictures Arts and Sciences vote? Here we pose that question to an Oscars voter, taking a closer look specifically at this year’s nominees in the Best Animated Feature category: Kubo and the Two Strings, Moana, My Life as a Zucchini, The Red Turtle, and Zootopia.

Bill Kroyer, a longtime member of the Academy, currently a Governor of the Short Films and Feature Animation Branch, began his animation career in 1975. After working on Disney’s The Fox and the Hound, he found himself in a front row seat of a drastically changing film industry, working on 1982’s TRON as one of the first animators to make the leap to computer animation. And now he’s a leader in the elite body of filmmakers tasked with selecting the best of a diverse group of animated movies: from computer-animated studio projects to a nearly entirely hand-drawn feature with no dialogue.

As for whether “for your consideration” (FYC) ads for those films reach those determining who will take home a coveted statuette Sunday night, Kroyer said…

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