Olof Yrr Atladottir of Icelandic Tourist Board to Deliver Keynote Address at 2017 Global Tourism Summit in Honolulu, September 21

Olof Yrr Atladottir, the director general of the Icelandic Tourist Board and vice president of the European Travel Commission.

We all have a responsibility to tourism and our communities and that requires proactive planning to achieve a balance between community and industry needed for success.

Olof Yrr Atladottir, the director general of the Icelandic Tourist Board and vice president of the European Travel Commission, will present a keynote address on the third day of the 2017 Global Tourism Summit in Honolulu.

Atladottir will make her presentation on Thursday, September 21, starting at 9:30 a.m., at the Hawaii Convention Center. Her topic, Responsible Tourism, will emphasize the importance of advocating for a holistic approach to tourism as travel heads into an era where the industry is impacting society globally unlike any other industry.

Over the last six years, Iceland has experienced an unprecedented surge in visitor arrivals which has bolstered its economy while introducing new challenges to the island nation.

“I’m excited to be coming to Hawaii for the first time not only to enjoy the great beauty and experiences I’ve heard so much about, but to also add perspective to a serious topic many destinations and communities are dealing with around the world,” Atladottir said. “We all have a responsibility to tourism and our communities and that requires proactive planning to achieve a balance between community and industry needed for success. For Iceland, it has meant rethinking all of our public services.”

In addition to her current appointment as director general at Iceland Tourist Board, Atladottir also holds the position of vice president in charge of sustainability at the European Travel Commission…

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