Laz Gonzalez Shares Key Channel Insights at 2017 MAPI Sales & Marketing Council Meeting

MAPI 2017 Spring Sales & Marketing Council Meeting

We are thrilled to have Laz join us at this important event. Our members are looking forward to his insights in driving growth through innovative yet proven best practices in channel marketing and sales.

Zift Solutions, the leading provider of Channel as a Service(CHaaS), today announced that Chief Strategy Officer Laz Gonzalez will be a featured speaker at the Manufacturers Alliance for Productivity and Innovation (MAPI) Sales and Marketing Council Spring 2017 Meeting in Dallas, TX, April 5-7th.

“When it comes to modern marketing and sales, particularly for manufacturers, the ‘build it and they will come’ approach just doesn’t work,” said Gonzalez. “I’m excited to share my insight into activating an entire channel ecosystem by aligning sales and marketing.”

Gonzalez’s presentation, “Aligning Sales and Marketing Efforts to Drive Manufacturing Success,” is scheduled for 8:15 to 10 a.m., Thursday, April 6, 2017 at The Adolphus (1321 Commerce Street, Dallas, TX 75202). His presentation will explore the foundational elements to drive sales and marketing alignment and capture more channel revenue, including manufacturing industry use cases and demonstrations on marketing to, through, and for distributors and channel partners.

“We are thrilled to have Laz join us at this important event. Our members are looking forward to his insights in driving growth through innovative yet proven best practices in channel marketing and sales,” said Cam Mackey, Senior Vice President of Operations and Partnerships for MAPI.

A prominent industry analyst and well-recognized thought leader, Laz Gonzalez has served as strategic advisor to leading B2B channel…

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