Heineken Brews Personalized Beers for Amsterdam Tourists Before They Arrive – Interactive (video)

Beer Targeted Young Men to Compete With Microbreweries


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    Editor’s Pick

    In a bid to compete against the popularity of microbreweries, and remind people of its status as Amsterdam’s original beer, Heineken has been targeting visitors to the city with individually brewed beers ready for them on arrival.

    The beer brand worked with agency DDB & Tribal Amsterdam to target an audience of young men traveling to the…

    Read the full article from the Source…

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