There’s been a big shift in how people work over the last few years. Digital interactions have become cold and impersonal. We want to warm it up; give it a heartbeat. And this rebrand is the first step in our new approach.
March 28, 2017
Function Point, the all-in-one project management solution, today launched a redesigned brand, introducing a new logo, website and tagline—“Positively Productive.” 2017 marks the company’s 20th year in business. The updated visuals and tone of voice signal a focus on making productivity more personable.
“As much as the rebrand was an opportunity to update our visual identity, it was also a chance for us to challenge how we’re perceived and how we work with customers,” said Ian Walker, Director of Marketing. “There’s been a big shift in how people work over the last few years. Digital interactions have become cold and impersonal. We want to warm it up; give it a heartbeat. And this rebrand is the first step in our new approach.”
While the visual identity has refreshed, Function Point’s product philosophy remains the same—helping customers better understand their organizations. The company maintains its mission to help creative people in modern businesses be more productive and more profitable. Function Point plans to update the UI to match the new brand.
“Our intention with the new look of Function Point is to help people see and feel the way our team does everyday—that productivity software can be personable. People have always been at the centre of everything we do. It’s the essence of the rebrand,” said Chris Wilson, Founder and CEO. “It was a conscious decision to ensure our culture influences the new brand and not the other way around.”