A deal to stage World Cup matches at the London Stadium, potentially creating the biggest crowd in England in the modern history of the sport, is close to being secured as part of a wider push to popularise the game with new, younger audiences.
As exclusively revealed in the Guardian in December, the ECB is understood to be hopeful of staging two separate matches at the former Olympic Stadium during the next ICC World Cup, taking place in England and Wales in 2019. One of the fixtures will feature England and could be watched by a crowd of 66,000, more than double the capacity of Lord’s.
Negotiations are yet to be completed, but when asked about the possibility, the chief executive of the ECB, Tom Harrison, said: “It would be an amazing statement – 60,000 people in a ground in the UK watching World Cup cricket. It’s making a statement about what cricket means in this country.”
Harrison was speaking at the launch of the ECB’s All Stars Cricket initiative, a scheme to attract children into the sport. It also comes as plans for a T20 tournament, with teams featuring, in Harrison’s words, “the best players in the world”, look set to be ratified.
The initiatives will be seen by some as an attempt to redress a decade of lost opportunities as live cricket disappeared from free-to-air television and the Twenty20 format, invented in England, flourished to a greater extent overseas in the form of the Indian Premier League and Australia’s Big Bash.
All Stars Cricket hopes to attract upwards of 50,000 children between the ages of five and eight each summer through an eight-week scheme run by local cricket clubs and funded by the ECB. The money comes as part of a £4m uplift in funding to increase participation in the sport.
“It’s the right time to put cricket at the forefront of a child’s experience” said Harrison of the scheme. “It’s about winning the battle of the playground. We know that this age is crucial in a child deciding what they…