‘DC Kids’ Web Series Continues DC’s Push For Younger Audiences

The new web series will offer exclusive looks at upcoming projects aimed at fans of ‘DC Super Hero Girls’ and ‘Justice League Action.’

Ahead of its launch next month, Heat Vision had an exclusive peek at DC Kids, the new weekly web series aimed squarely at keeping the younger fans of Superman, Batman et al. up to date with what’s happening with their favorite superheroes.

The weekly series will expand DC’s partnership with Telepictures Productions, Inc., which already creates DC All Access for the company, and feature 11-year-old Jett Bednar and 14-year-old Analei T. Song as hosts discussing kid-friendly DC content including the Justice League Action, DC Super Hero Girls and Teen Titans Go! animated series, as well as exclusive reveals of future merchandise and toys based on DC properties.

Future episodes will include visits to Toy Fairs, San Diego Comic-Con and going behind-the-scenes at Warner Bros. Animation, as well as guides to DIY crafts, activities and interactive features to get viewers involved.

In a statement, Maryellen Zarakas, SVP Worldwide Franchise Management and Marketing, Warner Bros. Consumer Products called the new series “a major part of our strategy to deliver original short form content for kids, while DCE’s EVP Business & Marketing Strategy, Direct to Consumer & Global Franchise Management Amit Desai added, “Following the success and popularity of DC All Access as the one-stop source for the latest DC Universe…

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