MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–
The nation’s capital has earned a new moniker: America’s Coupon Capital. Washington, D.C., won the top spot on the Coupons.com ranking of America’s Most Frugal Cities of 2016, according to the Coupons.com Savings Index1, which was released today by Quotient Technology Inc. (NYSE: QUOT), a leading promotions and media company that runs the popular site and app, Coupons.com.
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Whatever the reason – a bitter election, the loss of pop icons – people sought out digital coupons to stretch their budgets and, perhaps, to make themselves feel better. Shoppers in D.C., selected more than 23 million digital coupons in 2016, totaling more than $31 million in savings and overtaking Orlando as number one for the first time in the seven-year history of the index. All told, Quotient in 2016 delivered more than 2.4 billion digital coupons.
D.C., area residents weren’t the only ones inspired to save more last year, as Raleigh/Durham, NC climbed from the 9th most frugal city to claim the #4 slot. This region selected more than 4.4 million coupons in 2016. Other cities that took saving more seriously last year include Dallas, TX, which climbed from #15 to #5 in 2016, while Boston moved up to #12 this year after reaching the #16 spot in 2015. Chicago, Sacramento and Houston all made the top 25 after not placing in the 2015 list. However, with all that took place in 2016, saving money was not at the top of everyone’s mind. Atlanta fell to #10 from #5 in 2015 and three cities fell off the list this year completely: Denver, Columbus and Las Vegas.
This year’s other top 25 frugal cities include…