Accurate forecasting is in many ways a holy grail in agriculture, and Arable has brought together a rare group of product engineers, biologists, and mathematicians to solve this critical issue in the food supply chain.
Princeton, NJ (PRWEB)
March 27, 2017
Arable Labs Inc., pioneer of data-driven land management, today announced it has closed a $4.25 million Series A round of funding led by Middleland Capital’s agriculture technology fund and S2G Ventures. The round includes participation from new investors Chase Field, Spark Labs and Cantos VC. With the new funds, the company will support expansion of data science and analytics for the food and ag supply chain, fueled by mass production of the Arable Mark IoT device (formerly known as PulsePod) later this year.
The launch of the Arable Mark brings groundbreaking insight to end users across the agricultural supply chain:
Producers: Insight into crop status and microclimate that drives operational decisions
Processors: Expected crop yields and quality that aid sales and logistics decisions
Retailers: Traceability and transparency into production conditions valued by consumers
Emerging as the leader in “decision agriculture,” the Arable Mark delivers a level of plant health data that is unmatched in the industry. The Mark measures more dimensions of physical meteorology, at greater spatial density, than any weather model or station network, and more plant attributes, at greater frequency, than any satellite or aircraft. By measuring over 40 individual environmental data streams, the Mark is the most data-rich device available in IoT.
“I have been incredibly impressed by the product innovation at Arable,” said Brian Mixer, Managing Director of Middleland Capital, who will be joining the…