Montreal’s airport has abruptly pulled an ad campaign promoting a new company, Flight Claim, that fights for compensation for wronged passengers.
Toronto’s Pearson Airport is also refusing to display the ad created by the company.
“We’re just there to protect and help the rights of the passengers, so we feel it’s kind of sad that we’re not able to publicize in a free market,” said Jacob Charbonneau, general manager of Flight Claim, based in Montreal.
Charbonneau co-founded Flight Claim with the notion that most Canadian air passengers don’t know their compensation rights for things like delays, cancellations and overbooked flights.
Flight Claim offers to take on passengers’ cases and fight their battle with the airline for 25 per cent of the awarded compensation. To promote the company, Flight Claim created a video ad informing air travellers they could receive up to $1,800 in compensation, and to contact the company if they want help fighting their case.
In April, Flight Claim signed a $73,000 contract to run the ad on screens in the baggage claim area at Montreal’s Pierre Elliott Trudeau airport. The campaign started last week and lasted four days before the airport suddenly pulled it.
According to an email sent by the airport’s advertising agency to Flight Claim, the ad was pulled because of pressure from airlines.
Montreal airport spokesperson Stéphanie Lepage says the person who wrote the email made a mistake because the airlines made no such request. Instead, this was purely an airport decision to not create trouble for the airlines.
“Passengers, but also airlines, are our customers,” Lepage said. “We did not want to have a conflict between airlines and passengers.”
Too confusing for passengers?