12th Annual RBMA Quest Marketing Awards to be Revealed in March

The Quest awards are among the most prestigious in radiology marketing because they are national awards selected by a panel of peers who deeply understand this area of health care marketing.

The Radiology Business Management Association will select the 2017 Quest Award winners for excellence in radiology marketing programs at the annual Building Better Radiology Marketing Programs conference, held this year from March 5 to 7 at the Worthington Renaissance Fort Worth Hotel in Fort Worth, Texas. Nine awards are given out in five categories. They are:

  •     Patient Marketing, a category focused on brand development, communications, collateral and techniques used to build public awareness of the practice.
  •     Physician Marketing, a business-to-business category that depicts communications, collateral and techniques used to engage the referring physician.
  •     Cause-related Marketing, a category for marketing campaigns partnered with a charity or cause that has delivered tangible and mutual benefits to both parties.
  •     Digital Marketing, a category recognizing the best use of electronic media used to promote your brand, products and services.
  •     The People’s Choice Award, a final category where the winner is chosen…

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